Training Semiars

At Fruition we target training concepts and programmes of learning at large and small companies both in Ireland and internationally. We do this by partnering with private sector trainers or support organisations such as enterprise boards, or not for profit organisations that provide assistance to companies and cultural organisations.

We target training concepts at companies in Ireland who are keen to focus on market place transformation. Our programmes focus on the people needs of an organisation - where people are required to be creative, using their experience and knowledge to drive customer growth in their market place.

To see a selection of our training concepts currently on offer click here

Prototype, Patent, People
– a nuts and bolts approach to green lighting your business idea
When to develop a product or service prototype – what makes a good patent - basic but essential market research – identifying your route to market- funding options for start-up business.
Presented by Deirdre Johnston of www.fruition.ie

I Could Design That!
The role of professional designers in prototyping and marketing – some essentials to help develop your business idea. Lessons on how to compile a design brief, the role of CAD drawings, rapid prototyping and testing, manufacturing & production in Ireland and abroad. Includes also an insight into the role of brand building. Presented by Duncan McInnes of D Wise and Laura Maye of www.orchardandmaye.ie

Intellectual Property – the role it plays in an organisation.
Q&A style delivery for inventors/business owners who come to the session with a query or problem in relation to their intellectual property. Advice on the patent application process including the role of Espacenet, WIPO and the European, UK and Irish Patent Offices. Patent stories presented by owner managers (to be named) and session co-ordination provided by Deirdre Johnston of Fruition. NDA applies to all participants taking part.
Content delivery by Michael Weldon, European Patent Attorney at John A O’Brien & Associates, Cork.

Sell, Sell, Sell!
The low down on developing a sales strategy, researching a client and customer base, negotiating sales, understanding the relevance of social networking and digital marketing in today’s marketing mix. Small working groups preferred to allow for individual attention. Scrutinise your own sales plan with Dr. Michele O’Dwyer, University of Limerick

My Customer Service Hat
Developing customer service mindset-strategies for improving communication skills with customers–understanding customer complaints, improving telephone etiquette- tips for critiquing your business with a customer eye.
Presented by Mary T Tierney of www.azurite.ie

I Am Doing it, You Can Too!
An informal motivational session, facilitated by Fruition in association with owner managers who have set up in business more recently and are developing strong brands. Owner-managers from manufacturing, online, food, craft, retail and gift sectors available. Advice, options and tips on market research that works, developing a basic sales strategy, finding your market and managing exports abroad.
Murty O’ Donoghue of www.tidi.ie and Veronica Molloy of www.crossoguepreserves.com are among the Fruition list of CEOs available to facilitate.

Start Up Seminars

Growing Brands through a Recession
Can small brands grow and develop strength in a recession? How can brands be managed well on a shoe–string? What can we learn from other business sectors? Analysing your brand strengths and how you should manage your brand for continuous growth and increased value – one to one session analysis. Small groups only. Case studies and exercises included.
Presented by Martin Crotty (www.bfk.ie.)

Masterful Selling
Top strategies on how to adapt your selling style to help your customers buy more quickly. How to strengthen your impact on your client and achieve better business results. Learn how to see beyond the sale itself, into the deeper understanding of why customers make the decision to buy from you. Available as a full day session only.
Presented by Shiera O’Brien of www.zenithtraining.ie

Communicating with High Impact
Understanding ourselves and how the way we communicate impacts on our work relationships – tips to enhance the dynamics of communication. Individual coaching sessions following this seminar can be arranged.
Presented by Mary T Tierney of www.azurite.ie

Creative Thinking/Idea Generation
Why in this environment we should look at business opportunities differently. Problem solving using creative techniques- effective brainstorming.
Presented by Mary T Tierney of www.azurite.ie

Re-fresh your products and services!
How do you retain existing profitable business in a recession? Can you develop and grow new revenue streams? Using structured methodologies embracing market needs and a business capability assessment, the session allows each participant to take a fresh look at products and services to find new opportunities that add real value. A full day seminar, this topic is ideally followed by intensive in-company workshops and mentoring.
Presented by David Trevitt of www.businessknowledge.eu

Successful Business Improvement
A Practical Framework! In a recession business improvement is not an option. It’s a necessity for survival. But how do you work out what changes to make and when? An approach based upon a 6-step framework can guide you through the practical steps towards successful business change. A full day seminar, this topic is ideally followed by intensive in-company workshops and mentoring.
Presented by David Trevitt of www.businessknowledge.eu

Business Model Innovation
Its benefits, explaining how it relates to a business, and how it differentiates a service. Techniques on how to apply it & identify new opportunities -covering revenue, operational, and customers. Demonstrated with case stories and exercises showing how this process delivers real outcomes for a business. Full day practical workshop, 60% of time allowing participants to test and apply this to their business.
Presented by Sean McNulty of www.innovator.ie

Leading in Difficult Times
An understanding of how to lead and motivate in the face of today’s seemingly overwhelming business demands. The session will help business owners to understand why Leadership is needed more than Management in difficult times. It includes an individual Leadership Personality Review, tips for understanding employee behaviour, alongside tactics to assist team development and organisation functioning.
Presented by Pat Lyons of www.greaterheights.ie

Regional Seminar Option for one or more County Enterprise Boards.

This event could be included as part of a Regional Business Week or special Enterprise Board event.

Fruition presents a unique seminar combining Jel’s experience in business development using compelling theatre techniques and INNOVATOR’s systemic knowledge of organisation innovation. Two training organisations with vastly different experiences come together with one aim – to provide real case insights in effective business planning. The event format uses forum theatre as a live interactive case study portrayed by professional actors. Practical knowledge on how to establish an innovation culture during tough economic conditions will be provided throughout.

‘It’s like turbo-charged role-play and more enlightening than a live version of The Apprentice"
Jonathan Mangan, CEO at Egan Golf www.egangolf.com

In association with Jel (www.jel.ie) and INNOVATOR (www.innovator.ie)

Cost: Available on request